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SEA, SEO The ever stricter policy of Google Ads and what you can do about it

“We wanted to alert you that one or more of your ads or keywords have been disapproved. Unfortunately, we won’t be able to show your ads on Google, our search partners, or on Display Network placements until you edit your ads or keywords to make them compliant with our policies.”

Similar notifications are becoming more and more common when advertising on the Google Ads platform. With the ever stricter rules, Google makes it difficult for a lot of companies to advertise.

If you do somehow manage to bypass restrictions with certain keywords, a permanent ban on the Google Ads network is certainly no exception (simply Google ‘Google Ads account ban‘). So carefully consider advertising with keywords that fall into this grey area.

We have made a small selection of keywords ‘forbidden’ by Google Ads:

Drug-related keywords:

* Weed
* Cannabis seeds
* CBD oil

Loan and credit related keywords:

* My credit repair site
* 1 hour payday loan direct

Things that Google rather shields from rest of the world:

* Click seo services
* Pay per click
* Link building
* Seo link building

Marriage and dating:

* China bride
* Crystal bride
* Muslim dating sites

Peculiar bans:

* computer repair
* Best online tech support
* Cozy bb – and other combinations with bb
* Displays strips
* Mens body shaping


Feel free to leave a comment if you know why!

Look, this is a snapshot. Sometimes keywords that were not allowed at first, suddenly become okay (again). “Chocolate” is such a keyword. Google itself doesn’t offer up a list of keywords that cannot be used in Google Ads, so you never know for sure.

View the complete list of forbidden English keywords here:

Click here


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Do you still want to promote your e-cigarette shop with Google Ads? Maybe your ad will get approved, although you still risk a permanent ban from the Google Ads network.

Our pointers:

1) First of all, check Google’s guidelines before advertising.
2) If you offer more products and/or services, focus exclusively on products and/or services that are 100% compliant with Google guidelines.
3) Bypass the strict rules of Google Ads and obtain a good ranking in the organic search results: without a doubt an excellent long-term strategy. Our tools Keyboost & SEO Page Optimizer can help!

Keyboost & SEO Page Optimizer:

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Thanks to Keyboost and SEO Page Optimizer, countless entrepreneurs have seen their rankings improve. Largely thanks to these tools, iPower has been nominated several times by Deloitte as fastest growing technology company, in Belgium and the EMEA region (Europe, Middle East & Africa).

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