Attract more customers to your website 1st tip for a more efficient website: keep it simple

No. 1 of 3 important tips: Keep it simple

Internet users are an impatient lot. They quickly want to find the information they are looking for. Make it as easy as possible for your users and ensure your message comes across crystal clear.

• Keep it brief
• Avoid moving images, they are distracting
• Implement easy to use navigation
• Use simple language
• Use short sentences
• Always position the most important info at the top
• Keep your website up-to-date

Examples of complicated websites:

This website is listed high in the worldwide rankings for bad web design; a real achievement for a commercial website

This web designer has clearly tried to create the worst website ever, but in fact provides us with a lot of tips on what NOT to do.

Next blog post: the 3 most important tips – 2. your target audience