Getting better Google results for British websites


Your website is competing with tens of thousands of others in the UK. But ultimately it’s Google that decides which ones are most suited to the customers or the visitors you’re targeting. So a good place to start in your efforts for optimization to get your site onto Google’s first page is to ask, how do Google’s search engines decide which sites to serve up to your UK audience?



Keywords are your search starting point


For every search phrase a user types in, Google’s algorithm delivers up first the web pages that it deems most relevant for the search’s keywords. To do this, Google, and the other search engines, first look at the extent to which keywords occur in the important content elements on every web page. Google also looks at the number of synonyms and related words to your keyword. Google’s mission is to “organize the world’s information and make it universally accessible and useful”. These words, relating to SEO, come directly from Google’s website. Then Google weighs up the value of each page. It bases its optimization ranking decisions largely upon the importance of the words that appear on that page. Search engines use complex algorithms to assess your keyword usage and density. They also examine for optimization where those words are positioned within your content and structure. Google factors in too how much value to assign optimization elements such as your inbound and outbound links. All of these optimization indicators, and more, are what affect your UK SEO ranking.


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Improve your website performance even more with Keyboost


So how is your website performing in Google for the keyword phrase you’re targeting? If you’re not yet in the top 10 results, we can help – with our Keyboost tool. How does it work for optimization? Keyboost uses algorithms, similar to Google’s, to analyse your keyword. It then uses software to place what are known as ‘dynamic links’ to your site from other relevant websites. It selects only those that Google determines as the most authoritative and pertinent to that keyword. Linking your webpage with such domains endorses the authenticity of the content of your site. The result? Google rates your site more highly and pushes it up the rankings. Note, Keyboost does this without changing the content of your website. Test it for yourself now. To try out our SEO optimization tool, simply click here. It’s totally free. We offer one Keyboost trial per domain name, for one keyword. To be eligible to use it for optimization of your UK site, we require that your website is currently in Google’s top 100 for a search in the UK with your chosen keyword. Once begun, the SEO trial takes about a month to complete. Generally, after a few weeks, the results are very clear. Our research shows that most Keyboost users see their rankings improve dramatically. They also get a SERPs improvement far more quickly than with even big spends on Google Adwords. Better still, our Keyboost trial is free.



Free tool to improve your visibility for your British audience


Getting your target keyword in the right places on your webpage from the outset is important for optimization. Your SEO content has to be engaging and interesting to your UK visitors too. Getting this balance is a challenge. So how do you get it right? We can help. We’ve developed a simple educational online tool called SEO Page Optimizer to audit the SEO content of your web pages and help you rise up Google’s rankings for your target short-tail or long-tail keyword.


Register for 1 analysis per day, free of charge


Use our tool for free to perfect your keyword use


The UK keywords you’re targeting will depend on the purpose of your website. But let’s suppose your optimization aim is to attract visitors to your UK site who are searching for ‘cheap MOT service, Birmingham’ or ‘elderly care specialist solicitor, London’. When you upload a webpage that you’ve written to attract people with SEO for a certain term to SEOPageOptimizer, it will get to work. The tool will analyse your page for that keyword term, taking into account all the layers of criteria that Google judges as important. It will then compare your page to a calculated average of the leading 10 or 12 webpages that already have top positions in Google for that keyword. You then receive from SEOPageOptimizer a page of detailed instructions. These set out what to change in your content to get as near as possible to the high-performing pages in Google’s ‘top 10’ search engine optimization results.



Easy-to-follow instructions to get your UK content spot-on


SEOPageOptimizer gives you a score on your keyword density for best optimization for the UK. It instructs you how to use your keyword more or less in the headers (h1, h2, h3 tags etc) for optimization too. It advises you how to better phrase your page title and meta-description. Then it tells you which words to mark as bold and whether you need to increase or reduce the amount of content for max UK optimization. Once you get a blue ‘thumbs up’ or a high score for all these optimization elements from SEOPageOptimizer, you can be confident that your page is at the very least on a par with the pages in Google’s top 10. You’ll also quickly see your page rise significantly in the SERPs. Intrigued? So why not sign up and try out SEOPageOptimizer? Try its optimization effect for yourself and see your UK SEO Google ranking get better. We give every user one free webpage analysis per day. Follow its advice for your UK content. You’ll soon find your UK SEO improving.


Click to start producing optimized content for your webpages


Assessing the UK’s business websites for performance for Google UK


We’ve been working in the search engine optimization (SEO) field for over 15 years. We’re one of Europe’s leading search engine optimization consultancies (just Google us to see for yourself). In that time, to help our UK customers achieve their best Google rankings, we’ve closely followed and scrutinized how Google analyzes web data for optimization. It’s a big endeavour! We’re a team of IT specialists whose passion it is to fathom the mechanisms that Google employs. Our optimization tools have been long in development and are the result of our in-depth research. We’ve now made them available to all our UK customers to allow you to access and make actionable use of all the optimization knowledge we’ve built up.

Our solution, SEOPageOptimizer, will give you a detailed actionable score on your keyword use within all your content elements. Follow the directions on how to write to get best optimization results possible for your SEO UK target keywords. You can use SEOPageOptimizer for free once every day of the week: Monday to Sunday – that’s 365 free analyses a year!



Starting point for your UK SEO website strategy


But where do you start when planning your website strategy to do well in the search engines? Some good questions to ask yourself are the following:

  1. What kind of visitor do I want to attract to my website? How would I describe my target audience?
  2. Do I have the skills and understanding to optimize my site DIY-fashion. Or should I contract a specialist SEO consultant?
  3. Who are my competitors – because I’ll want to improve on their SERPs to compete with them through search engine optimisation for customers?
  4. How can I influence my optimisation results by securing backlinks?
  5. How much time (or cash if I’m using a SEO specialist) can I devote to optimization of my website initially and in the future?
  6. How good are my web development skills? Consider this carefully. A lot of SEO you can do yourself but many aspects do need specific technical and marketing expertise.



Need more help with your UK SEO


Now you’ve answered these questions, do you feel you need a full SEO audit of your site and more personalized advice on optimization for your UK audience? Our consultants at SEO Page Optimizer Company are here to help you with a range of services. We’ll sit down and talk with you about your UK SEO. Then we’ll carry out a SEO audit to provide search engine optimization advice, in one package, that can be implemented step by step.



Practical help from SEO Page Optimizer’s consultants


Why not talk your UK SEO issues over informally with one of our consultants? We’ll assess your UK site for search engine optimization and one of our SEO specialists will discuss your circumstances. We know that every UK website has different optimization challenges and different aims. We’ll then prepare a practical UK SEO action optimization plan to boost your UK website’s organic search engine optimization (SEO) visibility. Email us or call directly at +44 3308 084797. We’ll also help you with optimization advice for SEM (search engine marketing) and social media strategies. SEM involves marketing your website or business through paid advertisements on search engine results pages (or SERPs). These adverts, or pay-per-click ads, can be set up in different ways. Some are small text ads, or you can choose visual product listing ads (or shopping ads). Social media strategies for search engine optimization include blogging (using target keywords) and promoting your site on the right social media channels for you. Depending on your business, these might be LinkedIn (a powerful tool if you’re a B2B company), Facebook, Twitter, Instagram, Tumblr, and Pinterest, to name but a few. Get in touch for an exploratory conversation to see how we can help you with your UK SEO.



Why keywords are ‘key’


In order to promote your company or your products on the web with optimization, you need to attract people towards your site. The more people that arrive at your site, the better chance you have to interact with them. But it has to be the right visitors. Knowing your buyer persona and understanding your customers’ behaviour is essential to the process of determining keywords. You need to know your customers’ goals, pain points and their industries. When it comes to choosing what keywords to use for optimization, use the ones that your potential buyers, clients, and customers will use. When you’re choosing, it’s better not to necessarily employ the keywords you would use. Instead, imagine yourself as the customer. Very often the keywords a business owner thinks he or she should try and rank for are not actually the terms their customers would type in.



Optimization for the UK’s search engines with keywords


So how do you find the best terms for search engine optimization? Contact us to know more. But start by asking your customers or colleagues. Look at your social media and see how people are talking. Also make use of Google Autocomplete. These are all real life searches by other people so they’re worth taking note of. Popularity is what drives them. If many people who start typing in “tickets” then go on to type “tickets for Disneyland,” that will lead to “tickets for Disneyland” presenting as a suggestion. Then turn to the big range of keyword optimization search tools that are available. Some are paid for; some are free. The best free one for UK SEO has to be Google AdWords Keyword Planner. You don’t need to spend any money on AdWords – just a Google account. Once you’ve done this, you can type in a keyword or keyword phrase and the planner will tell you search volume (how often it is used) and the competition (how many people or businesses want to rank for that word). Better still, the planner lets you sort your results by language, location, and mobile or desktop use. Use it to hone your search engine optimization.


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There are three types of keywords to bear in mind for optimization:

  1. Transactional – The user wants to do something like buy, sign up, register to complete an action. For example, buy vintage mirror or join the National Trust.
  2. Informational – The user wants to learn something or find something out. For example, how old is Donald Trump?
  3. Navigational – The user knows exactly where they are going. For example, National Rail website or NHS Direct.



Learn about improving your UK SEO


Our search engine optimization newsletter regular series is free to subscribe too. They’re educational and deliver you bite-size lessons that you’ll be able to put into action yourself for your UK SEO. These will arrive weekly into your inbox. We’ve structured the educational SEO material so that you build on your search engine optimization knowledge. After you’ve read them, you’ll have a much clearer understanding of the optimization content elements that Google considers important for SEO such as the title tag, heading tags (h1, h2, h3) etc, meta description and alt tag. You’ll also know the importance of layout and structure for your webpages. You’ll grasp how to use the right keywords for SEO and how to go about researching these. You’ll also learn how and where to use calls-to-action to get the response you need from your UK target visitors. And how to set up effective metrics so you can analyse your SEO performance in real time and continue to improve your SERPs. Subscribe to our educational search engine optimization newsletter series for information reports on:

  1. Getting more customers to your website
  2. The secrets of Google unraveled


Get a head start

Content elements, ranked from very important to less important:

  1. 1. Title tag: this is the title of the web page and it’s what appears in the browser and in the list of Google search results.
  2. 2. Meta description: this is the short description or summary of the content that you see when it appears in the list of Google search results if sufficiently relevant. Use your keywords in it for best optimization and write it as a call to action. Think of it as a small advertisement for your site and use it to draw visitors in.
  3. 3. Headers: these are the headings and sub-headings in the text of the web page and they’re labelled H1, H2, H3 etc and you use them in descending importance. Make good use of your keywords.
  4. 4. Body: this is the actual text content of the web page in which you want to concentrate your keywords.
  5. 5. Links: these are the external links – to other websites – and the internal links – to other pages on your own website – on the web page. Search engines use these to determine the authority of your site and also as the path to crawl internally.
  6. 6. Alt-information: this is the the text information that is linked to images, videos or other non-textual items on the web page. Here you want to use your keywords too if you can. It’s easy to forget alt-tags but they’re important.
  7. 7. Bold: these are the words and/or text on the web page that you want to stand out so they are highlighted or made bold, italic or underlined. Search engines give these words a higher weighting so make use of them well.
  8. 8. Small: the words or text on the web page that are ‘downlighted’, i.e. reduced in size compared to ordinary text.
  9. 9. Meta keywords: the list of relevant keywords that make up the important content of the web page. Not all search engines consider these but they’re still worth including.

Give your page a search engine boost with Keyboost! Do you have a well written web page but you’re finding it won’t go up the rankings in Google? Click here to register and see your search engine results improve. Just complete the form and insert the keyword you want to rank for SEO UK.