Search engine marketing and search engine optimisation are great ways to increase traffic to your website and to encourage conversion. But it’s by combining the two that you’ll get the best results. We’ll explain how to do this best. Many people, especially small business owners, often confuse these two marketing fields by thinking they are one and the same. It’s a conundrum and can be difficult to fathom. But, although they’re inherently connected, they are two very different tactics for improving your findability by Google’s search engine and the other big ones such as Bing and Yahoo!
Optimize your pages for Google is a long term strategy. SEO stands for search engine optimisation. The term involves all the various actions you take to make sure your site is well placed in Google and each of the other search engines. You should observe the following:
A good review from Google on each of these three SEO fundamentals will mean you’ll get rewarded with a higher ranking in the search results. But always remember that the bottom line is that content is king. Focus on the whole website. You need good quality content for your website if it’s going to compete in the free search marketplace and if your pages are to be found by the visitors you are seeking to attract and convert. And what’s more, good website content will also help you achieve better results with paid for search engine marketing.
Do you want to know what you can do to ready your website for scanning and increase your site’s visibility in the search engine results?
Imagine if you could look at your website the way Google does, then you would probably discover areas in which your website needs work. SEO Page Optimizer is a tool we’ve created that helps you set up your webpage so that Google can read and review it properly. In addition, this tool provides detailed feedback on how your text behaves vis-à-vis those existing web pages that already have a high ranking in Google. Finally, you get tips on related keywords. As a result, your text will better match the information needs of your (intended) customers. Improve your text in response to SEO Optimizer’s advice, and you’ll get higher ranking in Google.
Google analyzes all pages that are on the Internet. When a search query is typed in, it turns its eyes to the web, looks at all of these pages and sets about scanning them to determine which website in its eyes best responds to the search. It does this on the basis of the above three pillars. SEO Page Optimizer, in turn, a powerful website analysis program do determine wich web pages are well-performing web pages. The result: A comprehensive report with tips on how to customize your webpage so that it gets even higher in Google. Right now, we’re giving everyone who registers with us a free webpage analysis per day. Check with our programme, SEO Page Optimizer. What does it do? It delivers you with a detailed report to inform you what you could change within your on-page content to get at least as high as Google’s top 30 rankings.
An important part of search engine optimization is linkbuilding: those links to and from other relevant websites. A high-quality backlink profile will really help your rankings. But which websites are relevant and also have authority in Google’s eyes? And how do you earn links from those sites to yours? Keyboost helps you with that. The result: normally within four weeks your website ranks considerably higher in Google, in many cases reaching the first page. Want to know how Keyboost can improve your site’s link profile and get better rankings? Request a free trial. Using both our tools, you can improve your website on these three fundamentals on which Google judges all sites. Go to Keyboost right now, So you can attract more visitors and get more conversions.
There is also Search Engine Marketing. Generally, you advertise through Google. You bid on the keywords that are important to you. When someone uses that keyword in Google, your ad will be shown. Most search engine marketing will basically be the same as Google Advertising.
What are the benefits?
As described above, search engine optimization works well in the long run and costs are minimal. Search engine marketing, on the other hand, has a cost implication but gives immediate results in the search engines. So when you combine both techniques, you get the best of both worlds. Take advantage of our expertise on search engine matters and increase your online sales. If you choose to work with us, we’ll help you with the benefit of our long-established search engine expertise. Contact us today to discuss search engine marketing, website optimization and Google Advertising for your website. Email us at firstname.lastname@example.org or call us directly at +44 3308 084797.
More reasons for choosing us
We’re happy to share our knowledge of SEO and SEM and we do this via our series of two educational newsletters that cover both the organic aspects of search visibility and the best approach to SEM that you’ll receive direct to your inbox:
Follow this link to subscribe to our free newsletters about search engine optimization, SEM advertising in Google and conversion opportunities. You’ll receive regular bulletins that build your knowledge base step by step. Contact us for more information. Email us at email@example.com or call directly at +44 3308 084797.
*SEO Page Optimizer and Keyboost for beter rankings.