“We wanted to alert you that one or more of your ads or keywords have been disapproved. Unfortunately, we won’t be able to show your ads on Google, our search partners, or on Display Network placements until you edit your ads or keywords to make them compliant with our policies.” Similar notifications are becoming more
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Deloitte Global’s Technology Fast 500 is an objective ranking for the technology sector. A place on the list is a recognition for technology companies that have achieved the fastest revenue growth in Europe, the Middle East and Africa (EMEA) in the last four years. Last year iPower already ranked among the 50 fastest growing technology
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Since 2014, Deloitte is annually looking for Belgium’s fastest growing technology companies for the Technology Fast 50. Participants are evaluated based on of self-developed technology, innovation and revenue growth. The Deloitte Technology Fast 50 award is given to the company with the fastest growing percentage of revenue in the last four years. Strong growth thanks
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Three content-based webpage elements that are of lesser importance Alt-information, small and meta keywords are less important for Google but are nevertheless worth considering when writing optimised web pages. Alt-information When it comes to images, videos and other objects, Google can only assess their relevance through the alt-information given to these
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The body text, the content of your website that makes the difference Google determines the relevance of the main text of a webpage based on the keywords used in a search. Use the most important keywords in your text, but not too often, else Google might identify your webpage as spam and will allot
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Headers, eye-catchers and structure reinforcers The headers on your webpage make up the titles and subtitles above text paragraphs. They are located between header tags (<h1>…</h1>, <h2>…</h2>, …, <h6>…</h6>) and form a hierarchy: the header between <h1> tags is the most important. Preferably there is only one <h1> header per web page. Sub-headers – for underlying paragraphs
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The meta description: short content and eye-catcher in one The meta description is embedded in the first part of the html-code of your webpage (<meta name=”description” content=”This is the meta description in a few sentences” />). It is in fact a short description of the content of the webpage in question, but you can
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The title tag, your webpage’s business card A webpage title is embedded in the html-code between the tags. This text is displayed at the top of the browser, e.g. in the tab label, and will be displayed when the cursor hovers over the label. We all know how important first impressions are: the
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For every search, the Google algorithm checks which webpages are most relevant for the keywords entered. This includes examining to which extent keywords occur in important content elements of every webpage. That is why these content elements – actually the html tags or their components – should get extra attention. Content elements, ranked
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How many visitors does a high position in the search results generate? Absolute figures are not available, it depends entirely on the amount of people who are actually searching for something. An approximation or percentage is available, the CTR or click-through rate: how often do internet users, on average, click on a link in
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