Attract more customers to your website The content of your website: vital information first

The content of your website: Vital information first

In school everybody learns to write texts in a certain way: an introduction setting the mood, an informative middle section, followed by a conclusion. When composing texts for the internet, it is beneficial to abandon the school method completely and apply the inverted pyramid method.
You want visitors to immediately find the right information. Web texts are rated higher by search engines such as Google, if there is relevant information in titles, subtitles and at the beginning of the text.

• Start on topic, position vital information at the beginning of the page, preferably even in titles and subtitles.
• If there is a conclusion to be mentioned, mention it straight away.
• Omit descriptions and elaborations.

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