Attract more customers to your website The layout of your website: key items in key places

The layout of your website: key items in key places


The image to the right shows the results of an ‘eye-tracking’-survey for a commercial website.
People usually view/scan a web page in a slight F-pattern. Areas most viewed are highlighted in red; least viewed in yellow. Areas in blue attract the least attention. Keep this in mind when choosing a layout.

Items that are vital and serve best the objective of your site, should be positioned in most viewed areas. These days people browse the internet more and more on mobile devices, such as smartphones and tablets. That is why good websites have a responsive layout that adapts itself to the size of the used screen. Make sure that key elements remain visible, also when they are shown on a smaller screen.


Next blog post: the layout of your website: everything in a single screen?

Leave a Comment

This website uses cookies.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.