Attract more customers to your website The structure of your website as navigation blueprint

Set up navigation according to the structure of your website


A well thought-through structure automatically guarantees clear navigation and sound menu classification.


  • Keep it simple for visitors and make menu item names short and logical. Search engines will also appreciate this.
  • Invoke trust by following internet conventions as effectively as possible, even though they are not set in stone.
    • ‘Homepage’ at the start of the menu, ‘Contact’ at the end
    • At the top: the most important navigation items (main menu).
    • Left: the secondary navigation items (sub-menus).
    • At the bottom: necessary but rarely consulted items (privacy, general terms and conditions, code of conduct).


Next blog post: structure of your website: internal links

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