The secrets of Google unraveled! The secrets of Google unraveled!

In order to determine whether a web page will rank high in the search results, Google looks at the following:


  • Content: Does your webpage score high in terms of the keyword used? Is the keyword repeated sufficiently, too little or too much? Are enough synonyms being used and what are these synonyms
  • Domain value: Is your website allocated a high value in Google? Are there sufficient links to your website? Are these links featured on other highly valued websites?
    These criteria will become even more essential with ‘tricky’ keywords, used by many other websites.


In the next mailing: How do you determine the number of people entering a specific search in Google each month? How can you extract keywords relevant for your web pages from this information ?

In the following installments: how can you optimise your webpages, even for more than one keyword? How can you increase the value of your website?


Do you have any questions about internet marketing or search engine optimisation? Please feel free to contact us:  tel: +443308084797 or

Leave a Comment

This website uses cookies.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.